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Jaguar "Catwalk" Interactive
Project type
Interactive, AI Enabled
Role
Technical Lead
Client
Jaguar
Tools
A.I. / Machine Learning, Gesture Recognition, Real-Time Game Engine
Using machine learning pose recognition the jaguar can perform a series of naturally athletic maneuvers in response to gestures and movements of the audience.
As Lead Technical Artist I was responsible for implementing the A.I. gesture tracking technology. Partnering with computer vision scientists from A.I. tech company Wrnch, I generated training data to tune their bespoke AI on our specific actions and created a pipeline to stream the data into the real-time game engine.
Participants enjoyed moments of free-play with the jaguar, before being guided through five specific gestures. Each triggered a different sequence of agility from our feline friend.
The experience toured world-wide at motorshow events, including stops in Paris and LA, reaching thousands of attendees and associating the brand with innovation and cutting edge technology.

























