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Jaguar "Catwalk" Interactive

Project type

Interactive, AI Enabled

Role

Technical Lead

Client

Jaguar

Tools

A.I. / Machine Learning, Gesture Recognition, Real-Time Game Engine

Using machine learning pose recognition the jaguar can perform a series of naturally athletic maneuvers in response to gestures and movements of the audience.

As Lead Technical Artist I was responsible for implementing the A.I. gesture tracking technology. Partnering with computer vision scientists from A.I. tech company Wrnch, I generated training data to tune their bespoke AI on our specific actions and created a pipeline to stream the data into the real-time game engine.

Participants enjoyed moments of free-play with the jaguar, before being guided through five specific gestures. Each triggered a different sequence of agility from our feline friend.

The experience toured world-wide at motorshow events, including stops in Paris and LA, reaching thousands of attendees and associating the brand with innovation and cutting edge technology.

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